the townsquare of fitness, wellness and longevity culture

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Interview
David Morton : 18th July 2025

We’re dialing in with a disruptor reshaping the wellness space: Charlie Wright, founder of Humantra and champion of everyday hydration.

On The Blower
With Humantra

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Franchises: The Editorial Power-Up A Brand Needs To Grab

Education
David Morton : 16th July 2025

Why franchises are the editorial power-up a brand needs to grab an audience for keeps

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Shock Absorber Took Over At The 2025 London Marathon

News
Charlotte Andrew : 10th July 2025

At the 2025 London Marathon, Shock Absorber showed up with purpose.Their bold race-day activation sparked real talk on runner support.

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Mat Lock Is Turning HYROX Into An Olympic Hopeful

Interviews
Keith Barlow : 9th July 2025

Mat Lock, HYROX Technical Director, is bringing the fitness race to the Olympics. We discussed his plans to evolve elite racing.

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well.being : July
Editors Letter

News
David Morton : 1st July 2025

Our director David Morton talks about why brand moments are great, but branded editorial content can have a more lasting impact overall.

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Quick Fits With

ADVICE – JULY 2025

Represent 247 Pop-Up, 18 Montrose London

On The Blower with Represent

Profiles
David Morton : 1st July 2025

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Well Good with Bon Charge

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Every month, we’ll be getting an industry disruptor on the phone for a straight-up chat. First call? Matthew Shotton, Head of Represent 247..

Education
David Morton : 1st July 2025

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How to live a healthier life, by those who make it their business. Katie and Andy Mant, the couple behind Bon Charge, share their secrets.

A man singing into a microphone with his arm raised in a gym or indoor sports facility.

Liked Songs

Playlists
David Morton : 1st July 2025

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A playlist compiled by a friend of fittest to make your ears happy. HYROX MC extraordinaire, Faisail Abdalla, has got first.

can we tell your story?

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Introducing well.being - a global platform designed to elevate health, fitness, and wellness into something more enduring: a way of being.| In a world defined by noise, we offer clarity. In a time of overload, we offer intention. In a space crowde
We are pleased to announce that Fittest Media is now the editorial agency for @lululemoneurope. We have been busy working alongside their content team to produce pieces that combine editorial and product, focusing on their excellent ambassadors to ad
@‌247Represent presents ‘247 Mission: Iceland’ - 607km, 2 days, 7 athletes. Last weekend, TEAM 247 - a collective of seven world-class, multi-discipline athletes - completed a 607km run through Iceland’s rugged landscape in ju