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A young woman taking a selfie while running in a marathon, surrounded by other runners on a city street.

Unshakeable Support : Shock Absorber Were Running Things
At The 2025 London Marathon

News
Charlotte Andrew : 10th July 2025

At the 2025 London Marathon, Shock Absorber showed up with purpose and proof. Their on-the-ground activation turned heads and sparked conversation around what real support looks like for runners. From biomechanics demos to bounce tests, it was a bold statement in the middle of race day chaos.

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How Mat Lock Is Turning HYROX Into An Olympic Hopeful

Interviews
Keith Barlow : 9th July 2025

Mat Lock, HYROX Technical Director, is bringing the fitness race to the Olympics. We discussed his plans to evolve elite racing.

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Collage of various items including a woman wearing sunglasses, athletic shoes, a water glass, energy and supplement packets, a man running, a young girl, and team branding.

well.being : July
Editors Letter

News
David Morton : 1st July 2025

Our director David Morton talks about why brand moments are great, but branded editorial content can have a more lasting impact overall.

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Quick Fits With

ADVICE – JULY 2025

Represent 247 Pop-Up, 18 Montrose London

On The Blower with Represent

Profiles
David Morton : 1st July 2025

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Every month, we’ll be getting an industry disruptor on the phone for a straight-up chat. First call? Matthew Shotton, Head of Represent 247..

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Well Good with Bon Charge

Education
David Morton : 1st July 2025

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How to live a healthier life, by those who make it their business. Katie and Andy Mant, the couple behind Bon Charge, share their secrets.

A man singing into a microphone with his arm raised in a gym or indoor sports facility.

Liked Songs

Playlists
David Morton : 1st July 2025

A playlist compiled by a friend of fittest to make your ears happy. HYROX MC extraordinaire, Faisail Abdalla, has got first.

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Opening this Saturday — the @representclo London Flagship. Located on Wardour Street in the beating heart of Soho, this 5,000 sq ft space marks a yet another new chapter for Represent. Spread across three levels, the store is sculpted in raw c
When over 56,000 runners took to the streets of the capital, it was more than just a race. It was a city-wide celebration of endurance, power, and purpose. For Shock Absorber, the iconic, high impact sports bra brand, it was the perfect moment to br
As the sport continues to explode globally, HYROX’s new Technical Director of Elite Racing, Mat Lock, has a singular focus: build a Tier 1 sport from the inside out. We spoke to him to about race tech, Elite 15 athletes and the path for HYROX t
“Compression boots relieve tired, puffy legs and soothe muscle soreness,” say @bazaaruk. @hyperice #Hyperice #Fittest