Fittest Vision

Strategic Consulting and Acquisitions for Brands in Fitness, Wellness, Fashion and Longevity

We work on bespoke solutions to support strategic investors and brands to acquire, launch and turnaround industry definining businesses. From detailed financial modelling and scenario stressing to full go to market strategies, we combine ruthless analytical capabilities with the contextual understanding from the heart of the industry.

UK • IRE • EU • USA • UAE

A woman in a white athletic outfit doing a yoga pose, bent forward with her head down.
  • Text reading 'public relations & communications' in black font on a white background.
Minimalist interior space with beige walls, a large mirror, benches, and a neon sign spelling 'REPRESENT' on the wall.

Market Entry

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A woman is holding a Bon Charge LED mask to her face, which emits red lights

Acquisitions

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Person with henna tattoos on hands holding a supplement tube labeled 'Humantra'' with sneakers visible at the bottom.

Modelling

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Our Clients

Close-up of the word "HUMANTRA" in bold black letters on a white background.
Close-up of the R.A.D logo in black and white.
The word 'HYROX' written in black capital letters on a white background.
The word 'Represent' written in bold black letters on a white background.
The word 'LEVELS' written in black capital letters on a white background.
Plability logo in black and white with stylized leaf design.
The logo of C4, displayed in black and white with a bold, stylized font.
Foodspring logo in black text
Close-up of the Healf logo in black lowercase letters on a white background.
Close-up of the text 'Earth's Secret' in black font.
The words 'JAB' in bold black letters with a small face icon in the middle of the letter 'A'.
The word 'Run' with a stylized running figure as the letter 'R'.
Fittest Media Logo Fittest Media Logo Fittest Media Logo Fittest Media Logo Fittest Media Logo Fittest Media Logo
Three women dressed in black sports bras participating in a fitness class, holding one dumbbell with one hand, at JAB Boxing

can we tell your story?

Other Services

A white bowl filled with fresh apricots and several packets of HUMANTRA dietary supplement placed on top of the fruit.

fittest.pr

Game-changing strategies driving earned media for brand fame & relevance.

A man running outdoors during sunset, wearing a brown long sleeve shirt with 'TEAM 247' printed on it, black shorts, and holding a small object in his right hand.

fittest.media

Building editorial ecosystems that shape authentic brand worlds with lasting cultural relevance.

Person with henna tattoos on hands holding a vitamin supplement labeled 'Humana' while wearing rings and beige sneakers, with their jeans and a beige shirt visible.

fittest.affiliate

Leveraging voices of authority and strategic seeding to drive reputation and measurable sales.